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Cases “217% more home packages sold than the untrained stores"”

Logo van Telecombinatie
Client
Telecombinatie
Jaar
2016 & 2017
Traject
Sales Bootcamp

THE QUESTION

Our people do sell subscriptions and telephones, but insurance and accessories are lagging behind the national trend and what we think is possible.

THE OBSTACLES

The stores are open all the time and the entrepreneurs from the stores can never miss their staff. That left just the monday morning for the training.

Due to the entrepreneurial structure, we cannot simply communicate everyone’s performance figures

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OUR SOLUTION

Each group received a Bootcamp training, including paintball, spread over 4 months, once a month on a Monday morning. To be able to properly measure the impact of the training, we randomly selected half of the stores. Afterwards, we compared the results of the trained stores, which received a total of 10 hours of training with the untrained stores.

We worked with the 4A Sales model known to the participants and refined their skills in the field of / searching for the pain, bending techniques, drilling and hole storytelling and closing techniques.

Result MEASURABLE RESULT

217%

more home packages sold than the untrained stores

28%

more insurance sold than the untrained stores

11%

more mobile phones sold than the untrained stores

55123

paintball bullets fired

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Jeanne Bakker Photo in triangle
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