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Cases “New core values; how do we ensure that they really live in the minds and hearts of our people?”
Client
Brand values traject Let’s Go Dolmans
Jaar
2019 – 2020
Traject
Merkwaarden traject Let's Go Dolmans
THE QUESTION
We have new corporate values. How do we make these values alive and kicking with our employees such that our customers will experience them?
THE OBSTACLES
A network of 21 offices spread throughout the country. If a customer has an incident, we will take off right away. Employees are not used to training programs which take an entire day.
OUR SOLUTION
A program that consists of:
• Three short Brain Boost sessions of two hours with storytelling, gamification and a lot of short activitities.
• A nationwide battle of three months in which employees played games about the new corporate values.
• An online social platform at which everyone could post the results of their games and which contained brain challenges.
Result MEASURABLE RESULT
1253
Pictures posted about the corporate values
77.9%
Increase in awareness of the core values
CONNECT CONNECT CONNECT CONNECT
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